The world of fashion moves at an exceedingly fast pace. Certain types of clothing have continued to thrive within the world of fashion. Shoes specifically, are normally more inclined than clothing to continue to trend. Many Jordans, Air maxes, and Timberlands were worn in the late 80s, 90s and are currently worn now. However, numerous selling techniques have begun to “ruin” the industry of fashion. The selling technique of fast fashion has been know to be slowly killing the world of fashion. According to Investopedia the term fast fashion means, “Fast fashion” is a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends. As a result of this trend, the tradition of introducing new fashion lines on a seasonal basis is being challenged. Today, it is not uncommon for fast-fashion retailers to introduce new products multiple times in a single week to stay on-trend“(https://www.investopedia.com/terms/f/fast-fashion.asp). Designers and fashion gurus are beginning to struggle to compete with this new craze. These fast fashion retailers lack ingenuity and gain popularity by quickly producing trendy clothing. While clothing designers put in the effort and time to create beautiful articles of clothing.

Throughout life, branding and creating a platform for yourself is vital. Just as the fashion industry flourishes through establishing yourself as a brand and popularity of your brand; establishing yourself as a brand is also important. An individual should begin with creating a resume and have someone analyze the resume. Having a resume is the most basic form of establishing yourself as a brand. The resume allows employers and others to see activities you’ve participated in overtime. A person would also list previous places of employment. A resume is both a basic and essential piece of a personal brand. Additionally, in the business and exempt world, a Linkedin account is demanded. Linkedin helps you to collaborate and meet other individuals in the corporate world. This application assists with staying connected with clients and previous employers. Branding in the 21st century with the popularity of social media is crucial. It is required to continue to stay relevant in this competitive market.